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TikTok’s ‘Effect House’ AR development platform exits beta

TikTok’s Effect House, the AR development platform, is now fully live. It offers creators robust tools to build AR effects and competes directly with Snap and Meta.


TikTok’s AR development platform, Effect House, has officially exited its beta phase. The updated Effect House 3.0 is now available for download, and creators can join the dedicated community on Discord to stay updated on the latest events, challenges, and more.

Since its initial launch, Effect House has been a game-changer. The platform has inspired more than 21 billion videos, attracted over 400,000 Discord members, and garnered a whopping 8.6 trillion views globally.️

The platform has seen more than 20 updates, adding AI-powered tools like Art Maker and Asset Studio. These features empower creators to generate bespoke assets for their AR effects. Additional tools like User Media Texture and Material Editor offer even more creative freedom.

To incentivize quality content, TikTok has introduced the "Effect Creator Rewards" fund. With a pool of $6 million, creators can earn based on user engagement. For example, an effect used in 500,000 unique videos within 90 days will earn its creator $700 USD, with additional bonuses for higher engagement.️

The official launch of Effect House puts TikTok in direct competition with industry giants Snap and Meta, both of which have a history of offering AR development tools.

Effect House 3.0 provides a new realm of possibilities for AR creators. With robust AI-powered tools, a dedicated community, and a generous rewards program, TikTok is becoming a formidable player in the AR landscape.

Stay tuned for more updates on this exciting development!