TMW Unlimited is launching a new specialist digital agency, TMWX. This move is set to combine the digital design and development specialists formerly part of Splendid with TMW Unlimited's Performance Marketing and SEO teams. The initiative aims to blend stand-out creativity with end-to-end connectivity under the agency's proposition, 'Ideas That Move People'.
TMWX aims to help brands engage with their customers more effectively, using human insight to improve communications throughout the customer journey. The integration of design, development, SEO, and performance marketing will facilitate seamless collaboration across these naturally coexisting specialisms. The new agency will continue to receive support from the Human Understanding Lab, UNLIMITED's in-house expert team.
Rob Watt, who formerly led the Performance Marketing and SEO teams, will head TMWX. He will continue to be a part of the TMW Unlimited senior leadership team, under the guidance of TMW Unlimited CEO, Chris Mellish.
Rob Watt, Managing Partner, TMWX said, “Digital experiences and digital marketing campaigns are inextricably linked, so it’s no surprise that clients want agencies that seamlessly bridge the gap. We identified that brands have three consistent pain points – connection, interaction, and conversion – all of which are being detrimentally affected by a fragmented approach. By blending our specialist digital capabilities into one cohesive team, we’re facilitating the creation of end-to-end customer journeys. We can now build a beautiful, high-functioning website, design great content and brilliant campaigns, ensuring they’re highly engaging to our client’s customers and prospects.”
Chris Mellish, CEO, TMW Unlimited said,“This is a very exciting step for us. It’s our view that brands need true integration to thrive in today’s world. By supercharging our digital offering with best-in-class design and development expertise, we’re in an even better position to navigate the interconnectivity of every touchpoint, without ever compromising on creativity. These specialist teams have naturally been working increasingly closely. By bringing them together as one, we’re confident that we can create work with the power to transform our clients’ businesses.”
One of TMWX's first significant projects will be building a new website for Westfield Rise, the in-house media agency of Unibail-Rodamco-Westfield. This new approach aims to address brands' consistent pain points of connection, interaction, and conversion, offering a unified approach to digital experiences and marketing campaigns.