Independent London agency Trouble Maker has appointed Pete Jackson, previously Wasserman's EMEA Head of Strategy and Insights, as its new Head of Planning. Reporting to Trouble Maker's co-founder and CSO, Jonathan Fraser, Jackson will focus on driving strategy and insight for specific accounts.
Jackson has an impressive background, having worked with renowned sports brands such as UEFA, Wimbledon, NFL, Chicago Bears, Betway, and Microsoft's partnership with La Liga. His appointment is expected to bring a wealth of expertise to the agency.
CSO Jonathan Fraser expressed his excitement about Jackson joining the team, stating, "His track record of delivering creative and effective strategic plans for clients is exceptional, and we look forward to him bringing his expertise to our team."
Jackson shared his enthusiasm about joining Trouble Maker, saying, "The agency model, the clients, the innovation, the fantastic back catalogue of work, operating at the intersection of strategic, creative and media thinking… what's not to love? Hopefully, my past experiences in creative agencies, sports marketing, research, and effectiveness can add to what is already a brilliant proposition as we enter the next stage of growth as an agency."