Tubi, the Fox-owned free ad-supported TV streaming service, is launching a new content discovery tool powered by OpenAI's ChatGPT-4. The tool, dubbed "RabbitAI," will allow users to ask content-related questions and discover new TV shows and movies, providing "hyper-personalized recommendations" to viewers.
RabbitAI is designed to be more than just a search engine. It can also understand the context of a user's question and make recommendations based on their viewing history, preferences, and even their mood. For example, if a user asks "Do you have any movies that are funny about sharks?" RabbitAI might recommend "Sharknado," "The Meg," or "Jaws." But if RabbitAI knows that the user has recently watched a lot of documentaries, it might recommend "Sharkwater" or "Oceans."
RabbitAI is currently in beta testing on Tubi's iOS mobile app, but it will be rolled out to all users in the coming weeks. It will also be available as a plugin for ChatGPT, allowing developers to integrate it into their own apps and websites.
Tubi's launch of RabbitAI is the latest example of how streaming services are using AI to improve the content discovery experience for users. Netflix, Amazon Prime Video, and Hulu all use AI to make recommendations to users, but RabbitAI is one of the first tools to use ChatGPT-4, which is considered to be one of the most advanced language models in the world.
It remains to be seen how well RabbitAI will perform in the real world, but it has the potential to revolutionize the way people discover new content to watch.
Benefits of Tubi's RabbitAI Content Discovery Tool
RabbitAI offers a number of benefits to users, including:
- Personalized recommendations: RabbitAI can understand the context of a user's question and make recommendations based on their viewing history, preferences, and even their mood. This means that users are more likely to find content that they will enjoy watching.
- Ease of use: RabbitAI is easy to use. Users can simply ask a question and RabbitAI will generate a list of recommendations.
- Discover new content: RabbitAI can help users discover new content that they might not otherwise have found. This is because RabbitAI can go beyond the user's usual viewing habits and recommend content from a wide range of genres and categories.
Tubi's launch of RabbitAI is an exciting development for the streaming industry. RabbitAI has the potential to revolutionize the way people discover new content to watch. By providing personalized recommendations and making it easy to discover new content, RabbitAI can help users get the most out of their Tubi experience.
