Twitter has introduced a new benefit for its Twitter Blue subscribers, enabling access to the Media Studio content management and scheduling platform in the app. This move ushers in a new era of enhanced content control and delivery for Twitter's premium users.
Originally launched in 2016 for Twitter's media partners, Media Studio offers an array of media asset management tools. This includes a unified media library where users can access all previously uploaded content (such as videos, GIFs, and images), tweet scheduling tools, account access controls, analytics, and advanced production elements, including the option to use external encoding software.
Access to Media Studio was previously limited to selected media partners. However, with this latest update, Twitter Blue subscribers can now benefit from this advanced content management element. This marks a significant expansion of Twitter Blue's offerings, enhancing the value proposition of Twitter's subscription service.
Elon Musk, Twitter's CTO, has indicated that Media Studio will soon have additional features. These could include more advanced live-streaming tools to facilitate better video and audio streams. With Twitter also experimenting with Spaces access from desktop PCs, this could open up the possibility of more polished, professional streams via the Studio connection. Such an enhancement could lead to an increase in exclusive content being uploaded to the app, with podcasters and vloggers potentially able to use professional equipment in their processes.
While it is yet to be announced when Media Studio will be fully available to all Twitter Blue subscribers or when the promised improvements are due, this development could be a key part of Twitter’s broader strategy to boost original content sharing on the app.