Twitter is reportedly planning to roll out a new feature for its paid subscribers, known as Twitter Blue, that would allow them to enjoy an ad-free experience. According to sources, the feature will block up to 50% of ads, making for a less cluttered and more enjoyable browsing experience.
The move comes as Twitter looks to generate more revenue from its user base, which has been steadily declining in recent years. Twitter Blue will be a subscription-based service that will offer additional perks beyond just an ad-free experience, such as access to exclusive content and enhanced features.
However, the move has raised concerns among advertisers, who fear that the new feature could harm their campaigns and make it harder for them to reach their target audience. Advertisers are already grappling with changes to privacy laws and the rise of ad-blockers, which have made it increasingly difficult to get their message in front of users.
Despite the potential concerns, Twitter is pushing ahead with the new feature, which is set to launch later this year. The company hopes that the move will appeal to users who are tired of being bombarded with ads and are willing to pay for a more streamlined experience.