Twitter continues to introduce updates under Elon Musk's leadership, with the latest being a new Highlights tab on user profiles, designed to showcase their best tweets. The rollouts, however, come with a higher risk of issues and outages due to fewer staff and potentially reduced testing before going live.
The new Highlights tab aims to provide a platform for users to display their best tweets, potentially driving subscriptions and attracting new followers. Alongside the tab, an extra option will be added to the three-dot menu on tweets, allowing users to add a tweet to their Highlights. While most Twitter interactions occur in users' feeds, the new feature could offer another way to win over potential followers.
The concept for the Highlights tab came from Musk's friend Jason Calacanis, who has also become an unofficial adviser for Twitter 2.0. Despite Musk's enthusiasm for creating a safe space for himself and his friends, the actual usage value of the Highlights tab might be minimal.
Twitter product request: a custom tab on my profile page i can pin my top 25 tweets — perhaps label it “best of @jason”
— @jason (@Jason) March 16, 2023
Nevertheless, the Highlights tab could hold potential for some users. There's no word on a full rollout yet, but it's expected to go live soon.
