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Vaillant Selects IMA-HOME as Lead Agency for Integrated B2B and B2C Campaigns

IMA-HOME wins lead agency status from heating company Vaillant for its integrated approach to B2B and B2C campaigns. The agency will manage a full media mix, from TV to PPC.


In a noteworthy move, heating company Vaillant has awarded IMA-HOME the prestigious status of lead agency.

IMA-HOME impressed Vaillant with an integrated strategy that caters to both B2B and B2C audiences. Their approach clinched the deal, leading Vaillant to consolidate all elements of the media mix under one agency.

Alex Uprichard, Managing Director of IMA-HOME, said, "This win really shows our strength as an integrated agency. We will be managing a large team in media, from TV to PPC, to create valuable content for SEO."

Alice Woolley, Marketing Director at Vaillant Group UK, expressed enthusiasm for the partnership: "IMA-HOME’s pitch demonstrated a deep understanding of our brand and our customer base. Their proposal aligns well with our goal to lead the way to a low carbon future."

Both teams are eager to commence work, which is slated to go live this autumn. The collaboration aims to further solidify Vaillant's position as a leader in the heating industry while contributing to a more sustainable future.

With IMA-HOME's expertise in integrated marketing solutions across various platforms and Vaillant’s ambitions for industry leadership, the partnership seems poised for success. This new chapter in their business relationship is eagerly anticipated by both parties and will likely set new standards in the heating industry.