In an exhilarating development in North American advertising, VCCP marks a new chapter by welcoming Jed Grossman as the agency's first-ever Chief Creative Officer (CCO) for North America. With a robust creative history at Mother and Crispin Porter in New York and as the Executive Creative Director (ECD) of Arts & Letters in Virginia, Grossman is set to invigorate VCCP's creative front.
In his new role, Grossman will be reporting to Global CCO Darren Bailes and masterminding creative initiatives for VCCP’s East and West Coast offices. This comes in the wake of the recent merger of VCCP NY and 2016 acquisition Muhtayzik Hoffer in San Francisco, resulting in the unified entity, VCCP US.
VCCP's footprint in the US market has been impressive, recently expanding its client portfolio with high-profile brands such as Mike’s Hard Lemonade, Nutribullet, and Native. These fresh collaborations further fortify an already formidable roster that boasts names like White Claw hard seltzer, SoulCycle, and Celebrity Cruises.
Grossman, expressing his enthusiasm about joining VCCP, stated, "VCCP US embraces bravery and openness in its approach to creativity, and those values ultimately drew me toward the agency. I'm thrilled at the prospect of inspiring this dynamic team to develop groundbreaking work with our clients that surpasses traditional advertising norms."
In praising Grossman, Bailes said, "Jed's a superstar. People can’t speak highly enough of him. That’s why we’re ecstatic to have him join our team and push our creative output in North America, fortifying the agency’s presence within and beyond the market.”
Grossman's impact at Arts & Letters was profound. During his five-year tenure, the agency grew from a modest 18 to a vibrant 160 people team, attracting notable clients such as Google, ESPN, and Tito’s Vodka, and earning a spot on this year’s Ad Age A-List. As Grossman steps into his new role at VCCP, the North American advertising scene is set to witness an exciting surge in creativity and innovation.
