Veridooh, a frontrunner in adtech, has strategically partnered with Smart Outdoor, a leading digital out-of-home (DOOH) media owner. Their collaboration hinges on Veridooh's revolutionary SmartCreative technology, designed to track, measure, and independently verify OOH campaigns. This technology empowers brands with intricate insights into their campaign deliveries, boosting confidence in the OOH advertising realm.
SmartCreative is already making waves in the sector by offering an impressive 400 metrics on campaign delivery. Giants like Group M and Omnicom Media Group, representing top-tier clients such as Google, Amazon, and Pepsi Unilever, are reaping the benefits of this technology.
Mo Moubayed, Veridooh's co-founder, expressed his excitement about this collaboration, emphasizing the necessity for transparency and confidence across all advertising platforms, including OOH. Veridooh's dashboard equips brands with instantaneous, detailed insights into their OOH campaigns, emphasizing the genuine value derived from their advertising efforts.
Smart Outdoor's CEO, Mark Catterall, shares this enthusiasm. He believes that by offering Veridooh's independent verification solution, advertisers will gain a deeper understanding of the potential of OOH for their brands. A more profound appreciation for OOH's value could encourage brands to increase their investment in the sector, fostering collective growth.
In their quest for enhanced trust and transparency in OOH advertising, Veridooh has previously joined forces with prominent media owners like Alight Media and London Lites. Their recent partnership with Mass Media further underscores their commitment to advancing the OOH advertising landscape.