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Victoria Beckham appoints Leeds digital agency 26

Amid tough competition, Leeds-based agency, 26, secures a partnership with fashion mogul Victoria Beckham. A new era of digital excellence beckons.

Victoria Beckham appoints Leeds digital agency 26

Fashion powerhouse Victoria Beckham has announced a groundbreaking partnership with Leeds-based digital agency, 26. Chosen over seven other UK agencies after an intensive six-month pitch, 26 is now entrusted with steering the fashion house's programmatic media, SEO, and data strategy.

Since its establishment in 2008 by the former Spice Girl, the brand's focus has been to resonate on the international fashion circuit. The collaboration with 26 is primed to bolster this mission, facilitating a more profound connection with global audiences.

Robyn Blake, heading the digital sphere at Victoria Beckham, appreciated 26's flair for streamlining complexities. She emphasized their holistic perspective on digital acquisition and their prowess in making convoluted processes appear simple. The dynamic "challenger mindset" that 26 brings is seen as a catalyst to reinvigorate the brand's digital outreach.

Echoing the excitement, Scott Sadeghian-Tehrani from 26 pointed out the brand's burgeoning popularity, both domestically and globally. He envisages a future where they champion a diversified media mix to accentuate the brand's growth and marketing efficacy.

John Ward from 26 shared the team's enthusiasm about adding the brand to their illustrious portfolio, which boasts big names like Tag Heuer, Dior, and Ted Baker. With a rich history in managing fashion, retail, and ecommerce projects, 26 is gearing up for a stellar digital run as the peak trading period approaches.

Behind 26's prowess lies the strength of MSQ, a rapid-scaling global marketing group with a presence in 13 offices worldwide and a robust team of over 1,200 professionals.

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