In a pivotal move that underscores the integration of Wunderman Thompson and VMLY&R into the newly formed VML, Pip Hulbert, the seasoned CEO of Wunderman Thompson, has been appointed as VML's inaugural UK chief executive. This strategic decision takes effect in January 2024, marking a new era for VML in the UK market.
Hulbert's appointment brings together her proven expertise in unifying businesses and her deep understanding of the ever-evolving marketing landscape. Her leadership will undoubtedly steer VML UK towards achieving remarkable success.
"Pip will make a fantastic leader of VML in the UK," affirmed Ewen Sturgeon, EMEA chief executive of VML. "Her proven track record of bringing businesses together and her unique understanding of the full marketing ecosystem and what brands need to succeed tomorrow make her an ideal fit for this role."
Hulbert's appointment is accompanied by other significant leadership changes. Justin Pahl, the former co-chief executive of VMLY&R London, has been appointed as WPP's global client lead. Michelle Whelan, Pahl's counterpart, will now assume the position of VML's UK chief client officer.
"I'm super excited to lead VML in the UK," exclaimed Hulbert. "Wunderman Thompson and VMLY&R have hugely complementary skillsets matched with brilliant talent. Together we'll be unstoppable!"
With Hulbert at the helm, VML UK is poised to become a formidable force in the UK marketing landscape, driven by a unified team, a shared vision, and an unwavering commitment to delivering exceptional results for clients.