Vodafone Business has joined forces with entrepreneur and 'Dragon's Den' star Steven Bartlett for an innovative documentary series, "Digital SOS." This series is part of Vodafone Business' 'Your Business Can' program, aiming to provide small business owners with impactful digital makeovers.
The documentary, created by AMV BBDO and RB2B, follows Steven Bartlett as he partners with Vodafone Business's V-Hub team to impart essential digital skills to SME owners. The goal is to address the challenges faced by small businesses in the digital landscape while highlighting the free digital skills support available on Vodafone Business's V-Hub SME website.
Set to premiere on November 10th on the V-Hub and Vodafone Business's YouTube channel, "Digital SOS" will feature episodes showcasing businesses undergoing digital transformations. The first episode surprises Amelia Lawes, owner of Apex Gym in Bishop's Stortford, who faced challenges in using digital tools to overcome financial difficulties and attract new customers.
Amelia Lawes, Founder, and Owner of Apex Strength and Wellness Gym expressed gratitude for the initiative, emphasizing the role of a robust digital strategy in developing business opportunities, especially in the post-pandemic recovery phase.
Steven Bartlett, Vodafone Business Ambassador and 'Diary of a CEO' star, emphasized the critical importance of SMEs embracing digital technology for their survival and growth. He hopes the documentary series will inspire business owners to enhance their digital skills and navigate the ever-evolving digital landscape.
Jo Wedlock, Brand Marketing and Communications Director at Vodafone Business UK, highlighted the challenges faced by small business owners in juggling various responsibilities and the need for a straightforward digital strategy. The 'Digital SOS' series aims to simplify digital skills and make them imperative for small businesses to weather market challenges and stimulate growth.
From going paper-free to optimizing SEO for driving web traffic, the series follows Steven Bartlett and V-Hub experts as they support small businesses like Apex Gym in acquiring essential digital skills. Vodafone's commitment to supporting SMEs shines through in this collaborative effort to empower businesses for success in the digital age.