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Westfield Enlists Alfred as its UK social media agency

Discover how Westfield's partnership with Alfred aims to enhance its UK social media presence, connecting communities through shared experiences and captivating content.

Westfield and Alfred partnership for innovative social media strategy.

Westfield has chosen Alfred to be its dedicated social media agency for Westfield London and Westfield Stratford City, following an intense six-way pitch process. Alfred will focus on developing social media campaigns and content that embody Westfield's values and objectives, with an emphasis on fostering connections and building communities through shared experiences.

TikTok will be the primary platform for Alfred's efforts, as they craft campaigns for both Westfield locations in London to enhance brand awareness, stimulate engagement, and boost footfall. Unibail-Rodamco-Westfield's Head of Marketing UK, Sarah Fearon, expressed enthusiasm for the collaboration, citing Alfred's creativity, experience, and expertise as essential factors in delivering top-tier social campaigns.

Led by Richard Langrish, Alfred boasts an expanding roster of digital and content clients, including Amazon UK and Tours, Highland Park Whiskey, and Sainsbury's Tu. Langrish, Alfred's Head of Social, shared his excitement about partnering with Westfield, aiming to create compelling and eye-catching social content that not only elevates the Westfield brand but also contributes to increased sales and foot traffic.

Together, Westfield and Alfred seek to revolutionize the retail giant's social media presence in the UK market, delivering engaging, experience-driven campaigns that resonate with their audience and foster a strong sense of community.