In an impressive move towards sustainability and social impact, creative powerhouse Wieden+Kennedy has announced that it has achieved B Corp certification. This prestigious certification highlights the agency's dedication to ethical business practices and positive environmental and social change.
B Corp certification is awarded to companies that meet the highest standards of social and environmental performance, transparency, and legal accountability. By obtaining this certification, Wieden+Kennedy joins the ranks of more than 4,000 B Corp businesses worldwide that are committed to using their influence to create positive change.
The certification process involved a rigorous assessment of the agency's impact on its workers, customers, community, and the environment. Wieden+Kennedy's success in achieving B Corp status reflects its ongoing efforts to prioritize sustainability, ethical business practices, and a positive work culture.
In a statement, Wieden+Kennedy emphasized that the B Corp certification is more than just an accolade; it serves as a catalyst for the agency to continue to strive for improvement in all aspects of its business. The agency is dedicated to pushing the boundaries of creativity while also fostering a strong sense of social responsibility and environmental stewardship.
As Wieden+Kennedy embarks on this new chapter as a B Corp certified agency, it is poised to inspire others in the advertising and communications industry to follow suit. By showcasing the power of creativity combined with a commitment to sustainability and social impact, Wieden+Kennedy is paving the way for a more responsible and forward-thinking future in the advertising world.