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Wizz Air Elevates Marketing Strategy, Appoints The Liberty Guild as Its Premier Agency of Record

Wizz Air announces The Liberty Guild as its first agency of record, aiming to elevate its marketing strategy and fuel the next growth phase.

Wizz Air Enlists The Liberty Guild as Agency of Record

Wizz Air, a leading Hungarian budget airline, has officially announced The Liberty Guild as its inaugural agency of record, following a rigorous selection process. The esteemed agency is now entrusted with the task to articulate Wizz Air's 'distinctive value proposition', bolster the airline's brand visibility and drive passenger volume in line with the airline's aspiration for the subsequent growth phase.

Without a preceding incumbent, Wizz Air made the decision to entrust The Liberty Guild, citing its 'exceptionally innovative service' that is characterized by world-class talent, groundbreaking thought processes, and a 'fresh agile working style'.

Eva Passmore, Wizz Air's Head of Marketing, spoke highly of their new partner, "Being an advanced airline consistently exploring smart and novel solutions, we were on the lookout for a unique partner to steer the next stage of our expansion. The Liberty Guild separated itself from the rest of the contenders. Their unparalleled pool of international talent ensures an unmatched quality of ideas. We are thrilled to embark on this journey with them, as we believe this collaboration carries a lot of potential for the future success of the Wizz brand.”

The Liberty Guild has a commendable track record, having previously collaborated with international heavyweights including Procter & Gamble, Heineken, M&S Food, Virgin Red, Rowse, Haleon, GSK, and Nestlé.

The Liberty Guild's CEO, Jon Williams, shares the same enthusiasm: "Wizz Air stands unique as youthful and ambitious in an ocean of traditional conformity. Our mutual drive for innovation, efficiency, and disruption in our markets is highly resonant.

"Their entrepreneurial spirit resonates with us perfectly. As a B Corp, their emphasis on sustainability aligns with our agency's pledge to responsible advertising and our zeal to collaborate with brands that are creating a positive impact in their sectors.”