Wolfenden, a prominent search marketing agency headquartered in Leeds, has made a strategic move by inducting three seasoned professionals from renowned Yorkshire agencies, Rise at Seven and Boutique. This comes as part of the agency's initiative to deepen its focus on offering a comprehensive strategic marketing service.
Armarni Lane has stepped into the role of Digital PR Manager. With her formidable expertise, honed while cultivating the Digital PR domain at Clicky Media and orchestrating significant accounts at Rise at Seven like Nasty Gal and Chill Insurance, Lane is poised to elevate Wolfenden's digital PR endeavors. Sharing her enthusiasm about this new role, Lane said, "This is an opportune moment to be a part of Wolfenden, especially with some promising prospects on the horizon. I'm eager to collaborate with the PR director and other senior members to redefine our services, positioning Wolfenden as a formidable PR hub in the north."
Lucy Askew, with her rich background in digital PR and SEO from Aira and Hillary’s Blinds, joins as the Senior Digital PR Account Manager. Furthermore, Sarah MacLeod, who has demonstrated her expertise in paid and organic search account management across various agencies, particularly Boutique, is the new Senior Account Manager at Wolfenden.
Daisy Wolfenden, the Managing Director, expressed her vision for the agency, stating, "In the past year, we've revolutionized our client offerings, encompassing a solutions-focused team, innovative training, and methodologies that emphasize data-driven digital marketing beyond mere channel KPIs. Instead of merely amplifying our team size, we've strategically chosen professionals who resonate with our objectives. The induction of Armarni, Lucy, and Sarah exemplifies this focus, as they bring a treasure trove of experience and align perfectly with our mission."