Taking a bold stride forward, Gain Theory – a marketing effectiveness and foresight consultancy owned by WPP – has pulled the curtains off its new brand identity and website. The revamp is a vivid reflection of the company's proposition to accelerate growth.
With a commanding global footprint in ten countries spanning two continents, Gain Theory is driven by one core mission – fuelling brand growth by leveraging data-informed insights that underpin pivotal business decisions.
Foresight stands as a key operational pillar for the consultancy. The firm's rebranding endeavors align its identity and purpose to effectively convey its 'market-leading' stance.
"In an era filled with unprecedented challenges and uncertainties, businesses are grappling with systemic issues that dent their growth potential," commented Gain Theory Global CEO, Manjiry Tamhane.
She further added, "At Gain Theory, we acknowledge that insights-driven businesses are most likely to flourish, registering growth rates of 20 percent or more. Yet, it's important to recognize that only a fraction of today's decisions are genuinely data-informed. Our role here is crucial. Our objective is potent and straightforward: we infuse data-informed insights into the crux of every business decision. This empowers our clients to unlock growth opportunities and optimize revenue."
She elucidated, "Our renewed brand identity and website revamp resonate with our steadfast commitment to delivering foresight and propelling growth for ambitious brands."
A key highlight of the rebranding will be an advanced rendition of the Gain Theory 'portal' - a futuristic graphic aimed to mirror a 'portal into the future'. This symbolizes the company's 'disruptive offering' in the marketplace.
Emphasizing the importance of the rebranding, Claudia Sestini, Gain Theory's Global Chief Marketing Officer, stated, "The need to communicate our market-leading position has never been more critical. Today, clients need to lean into foresight and data-informed decisions more than ever to drive accelerated growth. With a 50-year legacy of driving growth for ambitious brands, our refreshed brand and website enable us to continue connecting with clients and talent in the most relevant way."