X is taking steps to address concerns over the lack of transparency in its creator ad revenue share program by unveiling more detailed listings of payment periods.
Initially, X was vague about how it calculated ad revenue share payouts, offering no specifics on impression or reach stats, or even the reporting periods. While there is still room for improvement, the newly announced format provides at least some clarity on payment periods and amounts, which could help creators plan for future payments.
Other platforms like Snap have faced backlash for their volatile payment structures, causing angst among creators who came to rely on the revenue. X, aware of this, is looking to minimize similar concerns by providing clearer information on payouts.
As X navigates its payment structure, it's noteworthy that the company's first payout period covers six months, then shifts to monthly and bi-weekly payouts. The change in payment schedules could have initially confused creators, but the added transparency should help in clarifying matters.
However, complete transparency remains elusive, as X pays creators only for ads viewed by X Premium subscribers. This implies that general reach and impression data might not directly correlate with the payouts. This adds a layer of complexity in determining revenue share, but greater insight is undeniably a positive move.
As creators increasingly depend on revenue share programs, the need for transparency and predictability becomes crucial. X’s new detailed payout listings are a step in the right direction, even if they don't solve all the issues.
For X Premium subscribers: To find your own payment information, navigate to Settings > Monetization > Ads Revenue Sharing.