X has unveiled a new feature granting users the choice to embed video elements independently or include the entire post, providing flexibility in content sharing.
Opting to embed solely the video or GIF component offers a clutter-free presentation of X-originated videos on third-party websites. This enhancement aims to offer added context, perfect for complementing blog posts without the overhead of the complete X framing.
However, while this presents a tidy way to share X-originated videos, it may potentially limit brand exposure for X. This echoes Twitter's previous approach, where they once offered an "embedded video widget" serving a similar purpose.
Although Twitter gradually phased out this option with the platform's evolution, it has now resurfaced, offering users more avenues to utilize X-originated content and spotlight video elements distinctly.
Interestingly, despite X's rebranding efforts and the move away from tweet and bird terminology, the 'Tweet' reference remains in the embedding feature. Perhaps, with significant staffing reductions (about 80%), comprehensive changes might take longer to implement. Nonetheless, X's latest update provides users with enhanced video embedding choices, signaling a step toward more focused content sharing across platforms.