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X Launches Ads Revenue Sharing Program for Creators

Elon Musk's rebranded Twitter, now X, officially launches its ads revenue sharing program for creators. Users globally who meet the eligibility criteria can now apply for the program.

Creator Ads Revenue Sharing Program Launches on X

Months after Elon Musk first hinted at it, X - the new name for Twitter - is officially launching its ads revenue sharing program for creators. The rollout comes after early payouts to some creators earlier this month. Now, global users who meet specific criteria can apply for the program via the monetization tab in settings.

According to the program's eligibility requirements, users must be subscribed to X Blue (the rebranded Twitter Blue) or be a Verified Organization. They must have generated "at least 15M impressions on their cumulative posts within the last 3 months," and possess a minimum of 500 followers.

"We aim to simplify the process, so all X Blue subscribers and Verified Organizations meeting the eligibility criteria are entitled to revenue share upon joining," the company explains. Users can expect payouts if X determines they've generated more than $50. However, the company hasn't specified how it calculates the value of its payouts in the support document about the program.

Elon Musk first revealed the program in February, announcing that the revenue share would kick off immediately. Though it took a few months for the initial payouts to start arriving, some creators report earning thousands of dollars through the program.