After seeing a significant drop in ad revenue since its acquisition by Elon Musk, X is now rallying its major ad partners through a newly reestablished 'Client Council.' The first meeting aims to provide more insight into the platform's controversial new policies and future direction under CEO Linda Yaccarino and owner Elon Musk.
Elon Musk's ownership has led to a loosening of moderation policies, including softer stances on misinformation and hate speech, which has made advertisers skittish. Despite attempts to shift towards a subscription-based model, less than 0.5% of users have opted for X Premium, leaving the platform heavily reliant on ad spend.
CEO Linda Yaccarino finds herself walking a tightrope, torn between meeting the expectations of ad partners and accommodating Musk's whims. The latter's recent announcement about removing the option to block users has further complicated matters, sending Yaccarino into damage control mode.
With its survival at stake, X's Client Council could wield considerable influence over the platform's future policies. Skepticism runs high, however, especially considering claims that 99.99% of all tweet impressions adhere to platform rules—claims that are largely disbelieved.
The upcoming Client Council meeting will be a significant event, potentially affecting X's viability as a platform. Both ad partners and users will be watching closely to see if X can harmonize its contentious policies with the demands of a diverse user base and skeptical advertisers.