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Youri Guerassimov and Gaëtan du Peloux Rise to Co-Presidents of Marcel Agency

Celebrated creative duo Youri Guerassimov and Gaëtan du Peloux are appointed Co-Presidents of Marcel, marking a significant shift in leadership.

Youri Guerassimov and Gaëtan du Peloux, the new Co-Presidents of Marcel agency.

Marcel agency has made an exciting leadership announcement by appointing celebrated creatives Youri Guerassimov and Gaëtan du Peloux as Co-Presidents. Their illustrious career, spanning two decades, is adorned with numerous international awards, making this a promising shift for the agency.

A Journey Steeped in Creative Brilliance

This dynamic duo began their journey at CLM/BBDO in 2004 and made a pivotal move to Marcel in 2009, under Anne de Maupeou's guidance. Over the years, their relentless dedication and unparalleled creativity have birthed iconic campaigns like "Inglorious Fruits & Vegetables" for Intermarché and "The Bleues’ Highlights" for Orange. Their work has been consistently recognized at major international festivals, bagging them 46 Lions and 22 Grand Prix awards.

Industry Acclaim and Words of Appreciation

Pascal Nessim, Co-President of Marcel, lauded their appointment, emphasizing their embodiment of the new generation of creative leaders. Marco Venturelli, Chief Creative Officer of Publicis France, expressed his elation, highlighting their exceptional balance of professional and human qualities. Anne de Maupeou, the former Chief Creative Officer at Marcel, reminisced about their optimistic spirit that makes many feats possible.

Charles Georges-Picot, previously sharing the Co-President role at Marcel, applauded their elevation, asserting that creatives like Guerassimov and du Peloux should indeed be at the helm of a creative agency.

The Duo Behind the Accolades

Gaëtan du Peloux, a trained copywriter, and Youri Guerassimov, an art director, have a storied history, primarily working internationally and managing the advertising budget for global brands like PEPSI. Their dedication isn't limited to their professional realm; both have been married for 20 years and juggle their family life with the same passion they bring to the ad world.

With such seasoned creatives leading the charge, Marcel agency is poised for a bright future, continuing to set benchmarks in the global advertising landscape.

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