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YouTube Eases Eligibility Criteria for Monetization Program

YouTube is reducing the requirements for its Partner Program, granting more creators access to monetization tools. The platform is also expanding its shopping affiliate program to more creators in the US.

YouTube is making it easier for creators to access its monetization tools through the YouTube Partner Program (YPP). The Google-owned platform has reduced the minimum requirements to join the YPP and is expanding its shopping affiliate program to U.S.-based creators with more than 20,000 subscribers.

The revised eligibility requirements for the YPP are:

  • A minimum of 500 subscribers
  • At least 3 public uploads in the last 90 days
  • Either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days

Previously, creators had to have at least 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the past 90 days.

Upon reaching the new threshold, creators can apply for YPP to gain access to various monetization tools. These include tipping tools such as Super Thanks, Super Chat, and Super Stickers; subscription tools like channel memberships; and the ability to promote their own merchandise with YouTube Shopping.

The video upload requirement is particularly interesting, as it may challenge long video creators who do not have the material to produce multiple videos during a given time period, even if they accumulate millions of views.

The new eligibility criteria will initially apply to creators in the U.S., the U.K., Canada, Taiwan, and South Korea. The company plans to extend this to other countries where YPP is available at a later date.

YouTube's Shopping affiliate pilot is also expanding to more U.S. creators. Those already in YPP with over 20,000 subscribers can now tag products in videos and Shorts to earn a commission. The company introduced these shopping-related features for Shorts to some U.S.-based creators in November 2022.

More information about YouTube's new programs will be discussed in detail at the upcoming VidCon conference.

The recent changes follow YouTube's alterations to its policy regarding profanities at the start of videos, along with the introduction of new monetization tools for Shorts creators. The company has been focusing on diversifying income streams for creators, which include sharing ad revenue from Shorts and introducing Creator Music, a tool that compensates artists for the use of their music in videos.

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