YouTube has announced the rollout of a new AI-powered tool designed to suggest video titles based on the video transcript and description. This tool can potentially streamline the content creation process, making it easier to come up with compelling titles to attract viewers. The system also integrates signals from across the platform to suggest effective video title strategies.
The suggested titles will become available within a few hours following the initial video upload, giving the system time to assess the content's information. Creators have the option to use these suggestions, but they are not obliged to do so, providing a source of inspiration for effective titles.
This new feature comes as one of the latest assistive tools from YouTube, which also includes video thumbnail A/B testing, all aimed at enhancing content performance. This initiative is YouTube's first generative suggestion element, which could signal a shift towards more advanced system-recommended options to optimize video content.
In addition to this, YouTube is expanding its voluntary creator survey on gender identity, race, and ethnicity to creators in the UK. The goal of this expansion is to ensure that YouTube's systems are operating equitably. This survey was initially launched in the US in 2020 to gain insights into how YouTube's processes serve each user segment. These insights have led to system improvements, prompting the platform to expand the program to more regions.
Although providing this information is voluntary, it could help YouTube improve representation within its processes and eradicate potential bias based on different factors. As a result, creators may find it beneficial to contribute to these insights, potentially facilitating crucial policy changes.