Hey YouTubers, brace yourselves for a significant change in YouTube's Partner Program (YPP) application process. Starting June 5, 2023, those rejected from YPP membership will have to wait longer before re-applying for content monetization.
Previously, creators could re-apply to YPP every 30 days regardless of why they were rejected. However, due to an influx of applications and subsequent review requests, YouTube is extending the timeline for creators who haven't altered their approach and still violate monetization policies.
Here's a quick rundown of the new policy:
- First-time rejection from YPP will still allow you to re-apply after 30 days.
- If rejected more than once, you must now wait 90 days before re-applying.
- Channels have 21 days to appeal rejection and suspension decisions.
- The 90-day waiting period also applies to channels already in the YPP, which will need to wait 90 days before reapplying if rejected a second time.
- Channels offering memberships will have them paused if they lose YPP eligibility. Memberships will be refunded if the channel isn't reinstated within 120 days.
The change aims to reduce the review load on YouTube's moderation team, prioritizing timely reviews of new applicants and appeals. In other words, YouTube doesn't have the time or resources to keep rejecting channels that refuse to revise their approach.
For those monetizing on YouTube, it's essential to be aware of the new rules. While most creators won't be affected, those who push the boundaries and violate policies now face a 90-day suspension, which could be a massive blow for those relying on YPP income.
The updated policy could also discourage channels from constantly testing the limits, as the risk of losing access for 90 days may be too high. With over $10 billion paid annually to creators through YPP, YouTube remains the top platform for video monetization. These changes will likely lead to fewer violations and less review work for the YouTube team.
Interestingly, this development might encourage more creators to explore Twitter as an alternative platform. With Elon Musk and others seeking to provide more video monetization options and a more lenient approach to content rules, Twitter could benefit from this change in YouTube's policy.
However, YouTube still dominates the video monetization landscape, and the new rules will likely help maintain a higher quality content ecosystem, benefiting both creators and viewers alike.
