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YouTube's Ad Revolution: Igniting Gen Z Engagement Through the Rhythm of Music

The music industry has seen a revolution with the advent of short-form video, and YouTube is making sure brands stay in tune with these ever-changing trends. Introducing two powerful new ad products: Gen Z Music and Trending Music On Shorts. These cutting-edge advertising solutions are designed to help brands connect with the highly sought-after Gen Z audience through their love for music and short-form video content.

Already available to brands, Gen Z Music is an innovative ad product that enables advertisers to engage with 18-to-24-year-olds as they enjoy their favorite tunes across various formats. Leveraging AI, YouTube identifies the hottest tracks captivating the Gen Z audience and bundles them together for advertisers. This groundbreaking approach allows brands to stay at the forefront of Gen Z's musical obsessions and create impactful campaigns.

Coming soon, Trending Music On Shorts will offer advertisers an opportunity to reach music lovers through YouTube's popular short-form video platform, Shorts. This ad product will identify trending songs featured in viral Shorts content, enabling brands to place their ads alongside videos with these catchy soundbites. By tapping into the power of short-form trends and viral music, brands can captivate Gen Z and make their mark in the digital advertising landscape.

YouTube Shorts has already demonstrated its massive influence on the music industry, with numerous chart-topping hits emerging from short-form memes. A prime example is Miley Cyrus' single 'Flowers,' which skyrocketed up the Billboard Hot 100 while appearing in over 600,000 Shorts. With the introduction of YouTube's new ad products, brands can now capitalize on the excitement surrounding these viral sensations and make their presence felt in the world of Gen Z.

As YouTube introduces these innovative ad products, it is also ensuring that creators and musicians can easily access and harness trending audio across multiple formats. The platform has launched Creator Music, a service that helps videomakers license a library of mainstream tracks. Additionally, the Analytics for Artists toolkit on Shorts is helping musicians and labels track the impact of their hit songs.

YouTube's Gen Z Music and Trending Music On Shorts ad products are set to revolutionize digital advertising by offering brands a unique opportunity to engage with the coveted Gen Z audience. By focusing on the power of music and short-form video content, YouTube is providing advertisers with the tools they need to create exciting, captivating campaigns that resonate with the youth. Get ready to dive into the world of Gen Z and make waves with YouTube's groundbreaking advertising solutions!

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