LinkedIn is taking a significant step in embracing generative AI by introducing new features in Sales Navigator that facilitate smarter searches and personalized lead engagement.
LinkedIn has launched a "Filter with AI" table in Sales Navigator, simplifying the search process. The feature auto-filters based on conversational queries. For example, users can say, "Find me marketing decision-makers at LinkedIn on the U.S. East Coast with whom I have a second-degree connection," and the AI system will do the heavy lifting.
The new "Account IQ" feature uses generative AI to compile summaries of potential contacts. This one-click tool presents vital information, such as news, financials, and key team members, in a digestible format.
These updates can revolutionize your sales process, eliminating the need for complex Boolean strings and manual data searching. Instead, you get a streamlined experience to help you focus on what matters most – selling.
The integration of generative AI aligns with Microsoft's vision, LinkedIn's parent company, to infuse AI into its suite of apps. Given the partnership with OpenAI, the makers of ChatGPT, this move is hardly surprising.
LinkedIn reports a 33x increase in posts about AI and GPT year-over-year, reflecting the growing interest. In line with this, LinkedIn is offering its top 10 LinkedIn Learning courses on generative AI for free until December 15th.
While AI tools may not replace entire roles, they act as valuable supplementary resources. Learning about this shift could give you a competitive edge in the job market.
The generative AI features are currently available to a limited audience in North America, Asia Pacific, and Latin America, with broader access coming soon.
LinkedIn's latest foray into generative AI within Sales Navigator offers sales professionals an edge in searching for and connecting with leads. Given the increasingly significant role of AI in our professional lives, adopting these features early could be a game-changer for your sales strategy.
Upgrade your sales game by diving into the AI revolution on LinkedIn!
