X (Twitter) has made a significant move to attract and retain creators on its platform by paying out nearly $20 million to creators since launching its monetization program in July. The program pays creators a share of ad revenue generated from replies to their posts to other verified users.
To be eligible, users must subscribe to X Premium (the new name for Twitter Blue), have more than 500 followers, and have earned more than 5 million tweet impressions for the last 3 months.
The company says that it is committed to supporting and empowering its creator community, and that the monetization program is just one way to do that.
"We are thrilled to be able to support creators on X in this new way," said X CEO Linda Yaccarino. "We believe that creators are essential to the future of X, and we want to make sure that they have the tools and resources they need to succeed."
The monetization program is still in its early stages, but it has already been well-received by creators. Many creators have taken to Twitter to express their excitement about the program and the opportunities it presents.
"This is a huge step forward for creators on X," said one creator. "It's a great way to be rewarded for our hard work and for sharing our content with the world."
Another creator said that the program is "a game-changer for creators." "It gives us a new way to monetize our content and to connect with our audience," they said.
It remains to be seen how successful the monetization program will be in the long term. However, it is clear that X is serious about supporting its creator community, and that the program is a step in the right direction.