Instagram just dropped a game-changing update for live-streaming, catering to creators by simplifying the process of going live via third-party tools on desktop PCs.
Professional accounts on Instagram can now level up their live-streaming game by utilizing streaming software like OBS or Streamlabs through a dedicated stream key. This exciting addition aims to elevate content quality and forge stronger connections with audiences, potentially paving the way for an influx of creators taking to the platform for high-quality broadcasts.
The process is streamlined: creators can acquire a stream key through the "Create" menu in the desktop version of the app. What's more, they can preview exactly how their video will appear before launching the live stream, providing an opportunity to perfect the visual setup from the get-go.
"As you configure your stream to your liking, simply start it on your streaming software. Within the Live Producer viewer on instagram.com, you'll get a sneak peek of how your stream will look on Instagram Live," explains the new feature.
Once the preview meets expectations, it's just a click away - hit "Go Live" and start broadcasting within the app!
This impactful update is poised to attract more creators to leverage Instagram for their live content. Considering the robust engagement live streams drive, this enhanced connection process should definitely be on the radar for creators as they strategize for 2024, offering a gateway to amplify engagement and connections with their audiences.