Pinterest is spilling the beans on how to level up your product feed on the platform, delivering valuable insights for both newcomers and established brands. These four tips are game-changers for boosting your Pin listings and creating a responsive in-app presence that resonates with users.
Ensure your product feed is a powerhouse by filling out essential fields like title, description, price, and category thoroughly. Specific and clear information about each product enhances your brand's visibility and recommendation across Pinterest.
Embrace SEO principles by incorporating relevant search terms in your product listings. A mix of broad and exact words triggers more queries, making your products more discoverable. Utilize Pinterest's trend insights page to identify trending queries.
Strategic categorization is key. Tag your products into multiple levels of categorization to score higher in searches and shopping categories. Pinterest suggests more categories are better, guiding users to relevant matches effectively. Avoid listing products more than once in a category.
Trust Pinterest's algorithms when running shopping campaigns. Adding restrictions might limit your reach and diminish the effectiveness of other optimization efforts. Let the power of Pinterest and your metadata do the heavy lifting for better results.
Pinterest's user base is nearing 500 million, making it a crucial platform for businesses with shopping intent. Implement these tips to ensure your Pinterest approach aligns with the evolving landscape in 2024, driving better engagement and results.