Threads, Meta's text-based app, is introducing celebratory features ahead of New Year's, offering users colorful text options reminiscent of Instagram's themed text features. Additionally, the app is working on a confetti launcher icon that creates digital confetti explosions across the screen.
The approach mirrors Instagram's use of engaging elements during specific events, like the birthday confetti effect and Pride Month-themed elements. This initiative aims to boost user engagement during festive occasions, capitalizing on the anticipated increase in social activity during the New Year period.
Threads' emphasis on positive social interactions may pave the way for more event-specific features in the app's future updates. While an official announcement from Instagram is pending, the anticipated launch next week suggests an exciting addition to Threads' engagement-focused features.