TikTok introduces 'It Starts on TikTok,' a multifaceted campaign highlighting inspiring and diverse content. Developed with Lucky Generals, this omnichannel campaign celebrates community-driven transformations, spotlighting a father's fitness journey.
Harry Wilson, TikTok's head of marketing for UK, Ireland, and Nordics, emphasizes that TikTok is a hub for inspiration and discovery. The campaign aims to showcase how the platform's content sparks extraordinary moments, inspiring users to explore new hobbies, recipes, or turn passions into careers.
The hero film, premiering ahead of the New Year, encapsulates the positive impact of TikTok's inspiring content on ordinary lives. This campaign, appearing across high-impact out-of-home sites and various media channels, aims to encourage positive changes and celebrate community-driven success stories.
