X announces a significant expansion of its in-app job listings, enabling all X Premium subscribers in the U.S. to showcase open roles on their personal profiles, alongside business pages. Previously limited to businesses through a verification package, X's move aims to diversify professional networking and compete with platforms like LinkedIn.
This strategic expansion aligns with X's broader "everything app" plan, positioning itself as a comprehensive platform for various services. X Hiring now puts it in direct competition with LinkedIn, with over 750,000 roles already advertised on the app.
The success of X Hiring will be measured in its effectiveness as a driver of recruitment. While the addition of job listings is likely to see a surge in numbers, the key will be how many roles are actually filled through the platform. It remains to be seen if X will share relevant statistics on the impact of this expansion, but it is anticipated that the job ad figures on X will witness significant growth in the coming weeks as more users leverage personal accounts for listing roles. The move indicates X's commitment to enhancing professional networking and providing a one-stop solution for various needs.