TikTok, the global powerhouse in short-form videos, is shaking up the music discovery landscape with its latest innovation — the "Add to Music App" feature. In collaboration with streaming giants Spotify, Amazon Music, and Apple Music, TikTok is empowering users to seamlessly save songs from TikTok videos directly to their preferred streaming platform. This strategic move comes as TikTok's influence on music charts and artist discovery continues to rise.
The new feature, represented by a "Add Song" button next to track names in TikTok videos, will initially appear in the For You Feed. Users can customize their default music service upon the first interaction with the button, enhancing the overall user experience. While Apple Music was not initially disclosed, it has been confirmed as an integral part of this groundbreaking feature.
For Spotify users in the U.S. and the U.K., the "Add to Spotify" button will enable the saving of TikTok-discovered tracks to the "Liked Songs" playlist. The feature will gradually expand to more markets, according to Spotify. Similarly, Amazon Music users, both free and Prime members, in the U.S. and the U.K., can add TikTok songs to a dedicated playlist.
Apple Music, available to paying subscribers only, will offer this feature exclusively to its paid user base. This collaboration emphasizes the importance of bridging the gap between the social media experience on TikTok and the world of music streaming.
The "Add to Music App" feature requires updates to both the TikTok app and the user's preferred streaming service. Spotify is rolling out the feature on both its iOS and Android apps, joining its existing social integrations with platforms like BeReal, Instagram, Snapchat, and Twitter (now X).
While TikTok is expanding its influence in the streaming music realm with TikTok Music, it recognizes the importance of collaborating with established players like Spotify, Amazon Music, and Apple Music. This integration enhances TikTok's role as the world's leading platform for music discovery and promotion, creating a direct link between TikTok discovery and consumption on major streaming services.
As TikTok continues to shape the future of music discovery and promotion, the "Add to Music App" feature is set to roll out to users in the U.S. and the U.K., with plans for expansion to additional markets in the future.