In a strategic move to fortify its leadership, Digitas UK announces the appointment of Matt Lodder as Chief Operating Officer. Lodder, formerly EMEA Managing Director at R/GA, steps into the role vacated by Owen Hughes. Commencing his tenure next month, Lodder will spearhead the UK business operations and delivery model for the Publicis-owned agency, focusing on business expansion with current and prospective clients.
Expressing enthusiasm about joining Digitas, Lodder commends the agency's current momentum, citing its talent, culture, and broad capabilities as key strengths. With a vision to connect all the dots and collaborate with clients for impactful results, Lodder looks forward to contributing to the agency's success.
Reporting directly to CEO Jennifer Berry, Lodder's addition to the Digitas UK leadership team is seen as pivotal. Berry acknowledges Lodder's deep digital knowledge, strategic prowess, and understanding of the agency's complexity, deeming him invaluable for steering Digitas to new heights. Lodder's appointment marks a significant milestone a year after Berry assumed her role, underscoring the agency's commitment to strategic leadership and growth.