In a strategic move to fuel its expansion, leading online real estate platform Rightmove has appointed Wavemaker UK as its media planning and buying agency. The decision follows a rigorous pitch process overseen by The Aperto Partnership consultancy, signaling a shift from the decade-long partnership with Electric Glue.
Wavemaker UK, a part of the WPP family, is set to play a pivotal role in Rightmove's growth trajectory, especially as the platform diversifies into new sectors such as property valuations and mortgages. Matt Bushby, Rightmove's CMO, expressed excitement about the collaboration, stating, "Wavemaker showed a strong understanding of our current and future business ambition and how great communications can help us give people the belief they can make their move."
Founded in 2000 and listed on the stock exchange in 2006, Rightmove has evolved into the UK's largest online real estate portal. Katie Lee, COO of Wavemaker UK, shared her enthusiasm, stating, "We were blown away by the Rightmove team’s ambition for what their brand and marketing can achieve. They’re already the definitive category leader, but what’s to come is even more exciting, and we’re delighted to be on that journey with them." This strategic alliance is poised to reshape the landscape of the UK real estate market, promising innovation and growth.