In a strategic move, NBA Europe has enlisted Little Dot Sports, a specialized label under Little Dot Studios, as its social creative and platform management partner. This collaboration extends beyond European borders, as Little Dot Sports will play a pivotal role in enhancing NBA awareness and engagement in the Middle East.
The London-based agency, known for its digital expertise, will be responsible for crafting social content, implementing strategies, and providing insights. Additionally, Little Dot Sports will oversee an ecosystem of in-territory community managers, strategically covering key international markets such as France, Germany, Greece, Italy, Spain, Turkey, and the UK.
Owned by All3Media, this partnership further solidifies Little Dot Sports' position, adding NBA Europe to its impressive roster of over 30 retained clients. Previous collaborations include prominent sports entities like The Football Association, Premiership Rugby, Serie A, The Lawn Tennis Association, The Ocean Race, Ascot Racecourse, The Scotland National Team, West Ham United Football Club, and the England & Wales Cricket Board.
This announcement closely follows another significant partnership, where Team GB recently enlisted Little Dot Sports to create and distribute a YouTube-based content series titled 'A Cut Above.' As NBA Europe aims to strengthen its digital presence, Little Dot Sports emerges as a key player in elevating the league's social engagement and expanding its global footprint.
