In a sizzling collaboration, McDonald’s and Frank’s RedHot have cooked up the 'ultimate chicken burger', set to take the UK by storm. Branded as the 'hottest drop' of the year, fans can savor the limited-edition delight through exclusive early-access tasting boxes. The campaign, crafted by Leo Burnett in partnership with Red Consultancy, spans social media, out-of-home displays, and in-restaurant radio, revolving around a specially designed microsite and engaging social film.
McDonald’s UK & Ireland's Head of Marketing Food & Beverages, Ben Sherburn, expressed excitement about the sauce collaboration, aiming to solidify their spice credentials in the chicken space. The campaign cleverly taps into drop culture, offering a fun and interactive experience for fans of both iconic brands.
Directed by Fred Rowson through Blink, the influencer-inspired film drops subtle hints on accessing the pre-launch burger. The dedicated launch campaign hits restaurants this Wednesday, spreading the news through TV, out-of-home, radio, and social media. Leo Burnett's UK Creative Partners, Andrew Long and James Millers, promise an epic collaboration that merges the exclusivity of drop culture with widespread appeal, truly satisfying diverse audiences.