Elon Musk's X is expanding its efforts to become an "everything app" with the launch of a livestream shopping feature in partnership with media icon Paris Hilton. The feature will allow X users to watch a livestreamed video, chat with others, and shop at the same time.
The livestream shopping event with Hilton will take place on October 10th and will feature a variety of products from her lifestyle brand, Paris Hilton Home. Users will be able to purchase products directly from the X app during the livestream.
The partnership with Hilton is a sign that X is serious about developing its livestream shopping capabilities. Live shopping has become increasingly popular in recent years, as consumers have become more comfortable making purchases online through live video experiences.
X's livestream shopping feature is expected to be similar to other livestream shopping platforms, such as Amazon Live and Shopify Live. Users will be able to browse products, watch hosts showcase products, and ask questions in real time.
It is unclear how X will differentiate its livestream shopping experience from other platforms. However, the partnership with Hilton could give X a boost in popularity, as she has a large and engaged following on X.
The launch of livestream shopping on X is a significant development for the social media platform. It could help X to attract new users and generate more revenue from advertising and e-commerce.
It will be interesting to see how X's livestream shopping feature performs in the coming months. If it is successful, it could set a new standard for livestream shopping on social media platforms.