Govia Thameslink (GTR) has made a strategic move by appointing MSix&Partners as its new media agency, following a competitive pitch process. This collaboration aims to revitalize GTR's brands—Southern, Thameslink, Great Northern, and Gatwick Express—through comprehensive omnichannel marketing services.
MSix&Partners will play a pivotal role in crafting media and digital strategy, planning and buying, alongside providing essential PPC and SEO services. Going beyond, the agency will leverage data and analytics to interpret and review performance effectively.
The focus of GTR's pitch revolves around shifting the commuter audience outlook, especially as leisure travel takes precedence. This move aligns with the broader industry trend, adapting to changing consumer behaviors and preferences.
MSix&Partners, riding high on recent successes like securing the Purplebricks account, brings a wealth of experience to the table. GTR Head of Marketing, Dominic Morrow, expressed confidence in the agency's understanding of the shifting audience and praised their ability to combine insights with media expertise.
Commenting on the significant win, MSix&Partners UK Managing Director, Victoria Bickle, stated, "To win such an important business, and one we often use ourselves, makes this win even sweeter and is testament to the strength of our team and partners." This collaboration sets the stage for a dynamic and innovative approach, promising to reshape commuter engagement for GTR and its brands in 2024 and beyond.