Skip to content

Häagen-Dazs Rekindles Partnership with BBH After 30-Year Hiatus

Häagen-Dazs selects BBH for creative revival, reigniting a legendary partnership from the '90s. Anticipate a bold global brand approach for the iconic ice cream label.

Häagen-Dazs Rekindles Iconic Partnership: BBH Takes the Creative Helm for a Bold New Era

Prepare for a nostalgic and creative resurgence as Häagen-Dazs, the beloved ice cream brand, announces its reunion with London agency BBH to lead its creative endeavors. After a competitive pitch involving VCCP and Dentsu Creative, BBH emerges victorious, reclaiming the reins from Swedish agency Forsman & Bodenfors, Häagen-Dazs' collaborator since 2019.

This collaboration marks a return to the roots for Häagen-Dazs and BBH, whose partnership in the 1990s propelled the ice cream brand to global fame. Known for disruptive adult positioning and culturally brilliant ads, the duo's past success resulted in nearly quintupled annual sales.

Manuel Garabato, Häagen-Dazs Global Brand Director, expressed excitement about rekindling this historic relationship, envisioning a "bold and challenging approach to the category with a distinctive new global brand platform."

BBH CEO, Karen Martin, echoes the sentiment, emphasizing the shared passion and vision for creative excellence. The stage is set for Häagen-Dazs and BBH to embark on a new chapter, weaving together their iconic legacy for a fresh and innovative era in ice cream marketing. Get ready for a scoop of creativity and brilliance!