In a strategic move with Saatchi & Saatchi, John Lewis aims to transform the post-Christmas shopping rush into a delightful experience. The campaign shifts focus from festive generosity to succumbing to personal desires through tempting January deals.
The creative, spread across digital, social media, out-of-home, video-on-demand, and in-store platforms, features a playful voiceover capturing customers' inner thoughts, making the sale shopping experience truly memorable.
Rosie Hanley, John Lewis Partnership marketing director, stated, "Succumb to the Sale puts the John Lewis brand at the heart of our campaign, elevating the shopping experience. We anticipate great results and plan to build on this concept for future campaigns."
Saatchi & Saatchi's chief creative officer, Franki Goodwin, expressed enthusiasm for the unique approach, stating, "This work gets under our shopping skins, harnessing visual and verbal persuasion. Who knew watches and mattresses could live in our minds in this way!"
Prepare to be captivated as John Lewis invites you to 'Succumb to the Sale' – a journey into the irresistible world of premium deals and satisfying your shopping cravings.