In a strategic move to deepen its brand influence, Kraken Rum has set sail with The Goat Agency US as its chosen influencer partner. Emerging victorious in a competitive pitch, the collaboration aims to elevate consideration and conversions for the Caribbean black-spiced rum brand through an innovative influencer ambassador program on its direct-to-consumer website.
The Goat Agency US made waves in 2023 with the launch of Kraken Rum's lighter brand, Kraken Gold Spiced Rum. Putting a spotlight on social media, the agency orchestrated a compelling campaign featuring an NYC-based launch event, an exclusive merchandise collaboration with Butcher Billy of Stranger Things fame, and a captivating concept titled "Hour of the Kraken."
The imaginative "Hour of the Kraken" campaign invited creators to discover a custom-made wooden PR box, unveiling their first bottle of Kraken Gold Spiced Rum as a mystical gift from the seas. Influencers were prompted to craft their own '#HourOfTheKraken' tale, culminating in a toast to the legendary Kraken creature.
Looking ahead, The Goat Agency US, led by account lead Melanie Ropp, aims to cultivate a cadre of Kraken ambassadors who embody the true maverick spirit in the coming year. The partnership promises a continuation of creative and engaging campaigns, solidifying Kraken Rum's presence in the realm of influencer-driven brand elevation.
