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Leslie Barrett Takes the Helm as President at Goodby Silverstein & Partners

Leslie Barrett has been appointed as the new president of the renowned advertising agency, Goodby Silverstein & Partners (GS&P). She is taking over the role from Derek Robson and is only the third person to hold this position over the past three decades.

Leslie Barrett Steps Up as the New President of Goodby Silverstein & Partners

In a significant leadership transition, Goodby Silverstein & Partners (GS&P), one of the most iconic names in advertising, has announced the appointment of Leslie Barrett as the agency's new president. This announcement marks a significant milestone, with Barrett becoming only the third individual to hold the position in the last 30 years.

Barrett succeeds Derek Robson, a stalwart of GS&P who held the presidential role for 17 years before stepping into the position of CEO at Ideo in December 2022.

Barrett, who has served the agency as a managing partner, brings a wealth of industry experience to the role. Over her remarkable 23-year journey with GS&P, she has demonstrated a tenacious commitment to business growth, strategic negotiation, and innovation. She is also acclaimed for her dedication to employee well-being and for her outstanding ability to create work that leaves a lasting business impact.

Commenting on Barrett's appointment, Jeff Goodby, the co-founder, and co-chairman of GS&P, expressed high praise for her. "Leslie is an aggressive business builder, a master negotiator, a champion of innovation and a leader dedicated to employee well-being who thrives on making work that drives true business impact," Goodby said in a statement.

This transition arrives at a critical time as the advertising industry is continuously evolving in the digital era. With her impressive track record and experience, Barrett is expected to guide GS&P towards continued success amidst the dynamic advertising landscape.

Looking ahead, Barrett's leadership will be instrumental in fostering a culture of creativity and innovation at GS&P. She is expected to spearhead the agency's mission to deliver exceptional results for clients while nurturing the talent that makes such achievement possible.

The appointment of Barrett signifies a new era for GS&P, promising a commitment to continuous growth, innovation, and a dedication to delivering advertising solutions that resonate with audiences and drive business impact for clients. This leadership change is set to position GS&P at the forefront of the industry as it navigates the challenges and opportunities of the digital age.