In a significant leadership transition, Goodby Silverstein & Partners (GS&P), one of the most iconic names in advertising, has announced the appointment of Leslie Barrett as the agency's new president. This announcement marks a significant milestone, with Barrett becoming only the third individual to hold the position in the last 30 years.
Barrett succeeds Derek Robson, a stalwart of GS&P who held the presidential role for 17 years before stepping into the position of CEO at Ideo in December 2022.
Barrett, who has served the agency as a managing partner, brings a wealth of industry experience to the role. Over her remarkable 23-year journey with GS&P, she has demonstrated a tenacious commitment to business growth, strategic negotiation, and innovation. She is also acclaimed for her dedication to employee well-being and for her outstanding ability to create work that leaves a lasting business impact.
Commenting on Barrett's appointment, Jeff Goodby, the co-founder, and co-chairman of GS&P, expressed high praise for her. "Leslie is an aggressive business builder, a master negotiator, a champion of innovation and a leader dedicated to employee well-being who thrives on making work that drives true business impact," Goodby said in a statement.
This transition arrives at a critical time as the advertising industry is continuously evolving in the digital era. With her impressive track record and experience, Barrett is expected to guide GS&P towards continued success amidst the dynamic advertising landscape.
Looking ahead, Barrett's leadership will be instrumental in fostering a culture of creativity and innovation at GS&P. She is expected to spearhead the agency's mission to deliver exceptional results for clients while nurturing the talent that makes such achievement possible.
The appointment of Barrett signifies a new era for GS&P, promising a commitment to continuous growth, innovation, and a dedication to delivering advertising solutions that resonate with audiences and drive business impact for clients. This leadership change is set to position GS&P at the forefront of the industry as it navigates the challenges and opportunities of the digital age.
