In a groundbreaking partnership, Samsung has joined forces with Skateboard GB to launch an electrifying event, "Drop in with Samsung Flip Park," set to energize Shoreditch with the spirit of skateboarding culture, and celebrate the revolutionary Galaxy Z Flip5.
Crafted in collaboration with London-based agency Iris, this cultural extravaganza, running from November 30 to December 16 on Shoreditch High Street, promises an immersive experience that resonates with the ethos of skateboarding. The event is poised to delve into the trends associated with skateboarding culture, embracing elements like fashion and music.
Annika Bizon, Samsung UK's marketing and omnichannel director, expressed enthusiasm about this collaboration, emphasizing the pivotal role of foldable devices within the skateboarding community. "Our foldable devices are integral to the skateboarding community," she noted, highlighting the perfect synergy between Samsung's Galaxy Z Flip5 and the innovative skate park, which places the device at its core.
The primary objective of this event is to drive awareness and consideration for Samsung's new Galaxy Z Flip5. To achieve this, the event will feature a 'Z-line' skate route inspired by the foldable series, alongside multiple experiential touchpoints allowing attendees to interact closely with the phone.
To inaugurate the event, a lineup of influential skateboarders including Sky Brown, Stefani Nurding, and Ashley Mercer will grace the occasion. The excitement will peak with a live performance by Eliza Rose, promising an unforgettable experience for attendees.
Rachel Byles, Iris' head of partnerships and PR, echoed the sentiment of excitement about this pioneering collaboration. Emphasizing the integral role of foldable devices in skateboarding culture, Byles highlighted the immersive aspect of the event, aiming to immerse customers in the dynamic world of skateboarding while showcasing Samsung's innovative technology.
"Drop in with Samsung Flip Park" epitomizes Samsung's commitment to merging technology with cultural vibrancy, creating an unforgettable experience that fuses the exhilaration of skateboarding with the innovation of the Galaxy Z Flip5.
