Vodafone has chosen Leo Burnett as its strategic and creative agency for both consumer and B2B business in a fiercely competitive pitch process. The agency is entrusted with crafting a distinctive long-term platform for Vodafone UK and elevating the brand's ATL (Above The Line) and digital communications. Leo Burnett's initial work for Vodafone is set to debut this summer.
This decision follows Leo Burnett's recent launch of a design studio, emphasizing a holistic approach to business strategy. Maria Koutsoukadis, Vodafone Brand Director, expressed excitement about Leo Burnett's strategic and creative strengths, highlighting their potential to bring Vodafone's vision as the trusted digital partner for UK families and businesses to life.
Leo Burnett CEO Carly Avener praised the agency's standout performance in 2023 and welcomed Vodafone to their portfolio. With a shared goal to position Vodafone as the go-to digital partner, Leo Burnett's populist creativity aligns perfectly with Vodafone's ambitions. The collaboration is expected to yield compelling campaigns that strengthen Vodafone's brand presence.
