In an exciting move, We Are Social has promoted Paul Greenwood, former UK head of research, to the esteemed role of Global Head of Research and Insight. His primary mission involves driving innovation within Research & Insight (R&I) and overseeing the data and effectiveness function. Greenwood is set to lead a unified and innovative strategy for measuring content and campaign success on social platforms.
Having joined We Are Social in 2012 as a senior media analyst, Greenwood has proven his dedication and expertise. Reporting directly to Chief Strategy Officer Mobbie Nazir, he will also be an integral part of the agency's global leadership team. Working closely with the cultural insights team, Greenwood aims to elevate We Are Social's thought leadership within the industry.
Expressing his enthusiasm, Greenwood stated, "I’m super excited to take on the Global Head of Research and Insight role at We Are Social. It shows the agency’s commitment to advancing our cultural insight and social intelligence capabilities, empowering our teams to drive innovation and deliver unparalleled insights across our network."
Greenwood's focus extends beyond the agency; he aims to collaborate with forward-thinking clients in the ever-evolving landscape of social media. His vision includes pushing boundaries and addressing industry challenges with the remarkable R&I team, leading and expanding capabilities across the network. The future looks promising as Greenwood leads We Are Social into a new era of social intelligence and innovation.
