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WPP Merges BCW and Hill & Knowlton to Form Communications Giant 'Burson'

Explore WPP's groundbreaking merger of Hill & Knowlton and BCW, resulting in Burson – a global communication force set to redefine reputation management with 6,000+ professionals worldwide.

WPP Unveils Burson: A Global Communications Powerhouse Born from the Merger of Hill & Knowlton and BCW

In a strategic move, WPP, the global leader in marketing communications, has fused two major agencies, Hill & Knowlton and BCW, to birth Burson—a comprehensive communications powerhouse dedicated to shaping and safeguarding reputations. Boasting over 6,000 employees across 43 global markets and a client roster encompassing over half of the Fortune 100, Burson aims to leverage the collective talent, technology investments, creative capabilities, and public affairs expertise of its parent agencies.

Leading this transformative venture is Corey duBrowa, Global CEO of BCW, appointed as the global CEO of Burson, and AnnaMaria DeSalva, Global Chairman and CEO of Hill & Knowlton, taking on the role of global chairman. Together, they will steer Burson's strategy, client service, employee experience, and culture.

DeSalva emphasizes the synergy of the Hill & Knowlton and BCW merger, envisioning Burson as a premier partner for business leaders focused on growth, risk management, and reputational capital. DuBrowa, inspired by the founding principles of the late Harold Burson, envisions the agency as a beacon of honesty, transparency, integrity, and excellence in modern communications, with a cutting-edge AI-first innovation pipeline.

Expected to be operational from July 1, WPP's Burson is set to unveil its new brand later this year, promising a transformative era in global communications.