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WPP's Open X Welcomes New Chief Strategy Lead for Europe

Meet Amelia Torode, WPP Open X's new Chief Strategy Lead, orchestrating Coca-Cola's global vision in 195 markets amid the excitement of sponsoring the 2024 Olympics and Euro 2024.

Amelia Torode Joins WPP Open X as Chief Strategy Lead for Coca-Cola in Pivotal 2024

Amelia Torode makes a triumphant return to WPP Open X, appointed as the Chief Strategy Lead for Coca-Cola in Europe. With her unique multi-disciplinary talents, Torode is set to play a pivotal role in steering the strategy for all five brands under Coca-Cola's umbrella.

In this transformative year, where Coca-Cola sponsors both the 2024 Olympics and Euro 2024, Torode's expertise will be crucial. WPP Open X's global chief strategy officer, Chris Binns, expressed excitement about Torode's return, emphasizing her infectious optimism and energy.

WPP Open X's responsibilities extend across all 195 markets where Coca-Cola operates, with campaigns spanning the entire family of brands. The agency is at the forefront of Coca-Cola's sponsorship of FIFA events, creating memorable consumer experiences.

Amelia Torode, known for her roles at top international agencies like VCCP, TBWA London, and Ogilvy, brings a wealth of experience. She expressed enthusiasm about joining WPP Open X during a time of transformation, emphasizing the agency's unique approach to marketing.

The goal is to create "brave and boundless consumer experiences" that resonate with culture and communities. Torode's role is anticipated to accelerate WPP Open X's modern marketing approach, connecting with local cultures and crafting enjoyable consumer experiences rooted in insight.